Popescu, Teodora and Iordăchescu, Grigore-Dan (2015) Universals and variants of English and Romanian business metaphors : A corpus-based conceptual mapping of contemporary journalese from a pedagogical approach. : Proceedings of Project kick-off meeting 23-24 November 2015, Alba Iulia. Project Report. Editura Didactică şi Pedagogică, Bucureşti.
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Abstract
PREFACEThe present book is a collection of papers presented on the occasion of the Kick-off meeting of the CNCS-UEFISCDI project Universals and variants of English and Romanian business metaphors. A corpus-based conceptual mapping of contemporary journalese, UVaBuMet, Code: PN-II-RU-TE-2014-4-2785, 2015 –2017.The workshop washeld in Alba Iulia,during 23-24November 2015, at “1 Decembrie 1918”University of Alba Iulia.Few large-scale contrastive analyses are available for figurative language in Romanian and English, and even less for the business genre,especially the business journalese. Romanian journalese was tackled by Zafiu (2001), who offered a rathercritical and deprecating view on the use of metaphors in Romanian journalese, especially after 1989.According to her, there isa correspondence between the pretence of thematic ennobling (which is denied to a certain extent by the very democratising of phonemic transcription of lexical loans) and the adorning and extravagant metaphor(Zafiu 2001: 53).A further exploration into the intrinsic relationship between language and culture cannot be but beneficial to the linguistic and intercultural training of students and professionals, especially in the business communication field, as well as for teachers of English and Romanian who can better contribute to an enhanced understanding of otherness, sonecessary in the nowadays troubled political and religious war arenas.The book is a collection of 12contributions by teachers and researchers from Romania, Serbia and Poland and is organised into three main chapters, which address the issues of metaphors in the business language, as well as in literature, social media and historical writingstranslations.
| Item Type: | Monograph (Project Report) |
|---|---|
| Additional Information: | ISBN: 9786063101540 |
| Publisher: | Editura Didactică şi Pedagogică |
| Place of Publication: | Bucureşti |
| Status: | Published |
| Date Deposited: | 10 Jun 2020 15:05 |
| Last Modified: | 10 Jun 2020 15:05 |
| URI: | https://ebooks.ub.rug.nl/id/eprint/333 |
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