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Panoramic literature

Lerner, Jillian Taylor (2006) Panoramic literature. : Marketing illustrated journalism in July Monarchy Paris. PhD.

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This dissertation studies the production and consumption of illustrated literature in July Monarchy Paris. The monumental projects of Leon Curmer's Les Francais peints par eux-memes (8 volumes, 1839-42) and Pierre-Jules Hetzel's Le Diable a Paris (2 volumes, 1844-46) are my central case studies. Yet I examine these two collectively authored illustrated anthologies in relation to a contextual field of competing pictorial, literary, and journalistic representations, including caricatures, serial novels, fashion illustrations, and mass daily newspapers. All of these novel commercial publications share a focus on the quotidian, in the sense that they take everyday modem life as their subject matter, and strive to be produced, promoted, and consumed as an integral part of everyday routines and experiences. My thesis investigates the emergent cultural economy in which these quotidian genres circulate and exercise considerable discursive power. One of my goals is to explore the artistic and commercial relations between the graphic artists, writers, and editors who collaborate in creating and promoting these publications. I trace the efforts of these cultural producers to define new forms of cultural expertise and artistic celebrity. Furthermore, I research the industrial techniques, business models, and publicity mechanisms pioneered by Parisian publishers in the eighteenforties, including their innovative use of the shop window vitrine and the illustrated advertising poster. Another node is the analysis of the multi-layered gradations of belonging and social initiation that structure the imaginary communities of Parisian modernity that are constituted both within the representational fabric of quotidian genres and amongst their historical producers and consumers. Ultimately, I consider representations of typical social constituents as part of modernizing processes that generate manageable subjects and of marketing strategies that cultivate differentiated and targetable modes of consumer behavior.

Item Type: Thesis (PhD)
Language: English
Publisher: ProQuest Information and Learning Company
Date of graduation: 3 November 2006
Status: Published
Date Deposited: 02 Jun 2020 10:44
Last Modified: 02 Jun 2020 10:44

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